CanEquity responds to broker concerns

| Thursday, 22 July 2010



Many readers of mortagebrokernews.ca have been e-mailing CanEquity accusing them of a bait and switch because users have been unable to find the rate on its website, according to Daryl Maksymec, chief marketing officer for The Canadian Equity Group. CanEquity is a division of The Canadian Equity Group.


“The original press release was meant to announce the launch of the test site which is at www.ratesmortgage.ca,” he said. “We are only promoting through this site before we introduce it to CanEquity.com.”


Maksymec also said CanEquity has decided to drop the fees because of the backlash from the broker community.

 

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LM's comment LM | 23/07/2010
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LM's comment LM | 23/07/2010
Once again I ask.... Where is the APR disclosure????
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Jerry's comment Jerry | 23/07/2010
Whats the catch? Death or sale to get out?. No frills only monthly payment? 5 year closed lower then 3.78%? Who's the lender?
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What does FICOM say about this type of misleading advertising? Ted Jones | 23/07/2010
I notice that CanEquity is marketing in British Columbia, FICOM has written several bulletins regarding misleading advertising and the requirement for full disclosure, especially as it relates to APR. Has CanEquity's actions been reviewed by FICOM? Maybe they should be put on their radar.
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Looking like LendWise Dave | 23/07/2010
Are these guys doing what LendWise specifically asked brokers not to do, and promote their products? No surprise CanEquity is using rates that are meant to save your deal.
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